6 minutes read
Our CEO Rodolphe Barrere writes for Retail TouchPoints about how Social Media is changing research and how businesses extract insights by tapping into the collective intelligence of B2C and B2B audiences.
21 minutes read
Inflation, lower purchasing power, and the health crisis are just a few factors impacting the number of visits to physical stores. The PROCOS federation (For The Promotion Of Specialized Trade) has alerted retailers of an estimated 28.8% drop in in-store visits in 2022 compared to 20191, and, as a result, in-store modifications are on the rise. According to Raffatin, "consumers are moving less, but better. Their visits are becoming rarer, but they are often motivated by real purchasing intentions". This change in behavior results in an essential need to understand the motivations and obstacles of your non-visitors. We'll outline the challenges of physical points of sale, the concept of a catchment area, and our advice to increase your traffic.
22 minutes read
The climate crisis, competitive boom, and rise in demand have challenged the traditional linear model of "extract, manufacture, consume, throw away" that the most prominent retailers use. Few have dared to take the plunge into the circular economy, as the logistical and legislative obstacles seem insurmountable. However, companies must now pivot towards it to keep up with societal demands and preserve their market shares. So, where do organizations start, and what challenges are there to overcome? The answer is outlined in 9 key steps by Anaïs Leblanc, Associate Director of Citwell, a consulting firm specializing in the circular pivot in Nantes, France.
6 minutes read
6 minutes read
At least 40% of executives will be women by 2030 in France: this is the objective outlined by a law set on December 24, 2021, whose purpose was to accelerate economic and professional equality. Ambitious for some, but natural for Potloc, who have almost reached this objective in 2022. Among the company's senior positions, spread across 4 levels of leadership and 2 countries, Canada and France, 38.5% are held by women - this a more than encouraging figure that we’re proud to announce during this year’s International Women's History Month.
7 minutes read
Sunday, February 13th, 6:30pm EST: the NFL’s top two teams, the Los Angeles Rams and the Cincinnati Bengals, will square off in the 56th annual Super Bowl showdown. Millions will be watching from the comfort of their own homes, but 70,000+ people will be in attendance at the new, state-of-the art technological masterpiece in SoFi Stadium. Home to the Rams and the Chargers (the other LA-based NFL team), this 3.1 million square-foot arena comes equipped with all the new digital gizmos and gadgets, creating an encapsulating and borderline magical environment for the fans.
At the heart of any sport is its fans, which is why SoFi Stadium was built to host epic football games, ones to give attendees the top-tier experience they deserve. So, how did the physical and digital architects of SoFi Stadium know what features to include within it in order to increase attendance and elevate the fan experience? They collected and referred to lots of data, of course.